KARTEL

Your AI creative supply chain, built and operated

Kartel builds the tools, assembles the talent, orchestrates the workflows, and operates the platform. You submit a brief. We deliver brand-accurate creative across every channel.

1→50+
outputs per creative idea
faster time to market
Always on
learns with every job

The Creative Stack

Platform

Kartel OS — proprietary creative infrastructure

Orchestration

Workflow automation, model routing & task sequencing

Talent

AI artists, prompt engineers & creative directors

Tools

ComfyUI, gen-AI models, APIs & custom pipelines

Every layer. One company. Zero dependencies.

Trusted by brands and studios

MGM RESORTS
NETFLIX
NEWELL BRANDS
WWARNER MUSICGROUP
Coleman

The Kartel Advantage

What does the future of creative production look like?

Four pillars. One platform. Zero compromises.

01

Fast

Days, not months.

Your creative is live in days — not trapped in a production queue for weeks. We configure team, tools, and workflows for your brand out of the box. No migration. No change management. One platform, ready on day one.

02

Scalable

One idea becomes hundreds.

AI-powered workflows turn a single brief into assets across every channel, format, and audience segment. Ads, video, social, e-commerce — produced in days. Your team focuses on creative direction. We handle the rest.

03

Efficient

You brief it. We build it.

We own the entire production process — from brief to final asset. You define what you need. We assemble, produce, refine, and deliver. Integrates alongside your agencies or internal teams, not against them.

04

Intelligent

Every job makes the next one better.

Performance data flows back into your system automatically. Creative is evaluated, optimized, and aligned to platform best practices on a rolling basis. The more you use it, the more precisely it works for your brand.

The Stack

Every layer. One company. Zero dependencies.

KARTEL
CREATIVE INTELLIGENCE PLATFORM
Company
MGM Resorts
Dashboard
Projects
Deliverables
Activity Log
Admin
Users
Clients
BK
Ben Kusin
ben@kartel.ai
Dashboard
An overview of your organisation's activity.
5
Projects
15
Deliverable Requests
17
Assets Received
Recent Deliverable Requests
View all
NAME
PROJECT
PRIORITY
STATUS
No Title
Carbone Riviera at Bellagio
Medium
Draft
Data Parsing
Bruno Mars ("The Romantic…)
Medium
Scheduled
No Title
Carbone Riviera at Bellagio
Medium
Draft
Social Media - Assets
Bruno Mars ("The Romantic…)
Medium
In Progress
On-Sale 15s Cutdown
Bruno Mars ("The Romantic…)
Assigned
Assigned
CIP

The client-facing command center

The Client Intelligence Platform (CIP) is the client's window into the entire supply chain. Submit projects and briefs at any level — parent brand, division, product line, or individual campaign. Track progress, review outputs, and manage feedback without ever touching the production layer beneath it. Brand governance, usage analytics, and performance data all live here.

Project submissionBrief managementAsset deliveryBrand governancePerformance dashboardUsage analyticsMulti-brand hierarchy
Orchestration screenshot
GP · IPP

The engine room

Built on AWS serverless infrastructure, the Internal Production Platform (IPP) and Generative Platform (GP) handle all task sequencing, model routing, and workflow automation. A brief enters the platform and is automatically broken into tasks, assigned to the right combination of agents and talent, sequenced for production, and tracked through to delivery. Agentic agents run 24/7 across the production pipeline.

Task sequencingModel routingAgentic agentsWorkflow automationAWS serverlessAPI orchestrationProduction tracking24/7 operation
Teams & Talent screenshot
Human + AI

Human creative intelligence directing the machine

Kartel's creative talent is embedded inside the supply chain — not separate from it. Creative Engineers direct generative output and maintain brand accuracy. Production specialists manage quality and delivery pipelines. Generative artists push the tools beyond their defaults to produce work that's genuinely brand-native. ML engineers tune models and maintain training pipelines. You never need to source, hire, or manage this team — they come with the system.

Creative EngineersGenerative artistsProduction specialistsML engineersPrompt engineeringQuality controlBrand direction
Tools & Agents screenshot
LLM + Image + Video + MCP + CRON

The best generative infrastructure in the market

Kartel integrates and operates the leading generative AI tools — ComfyUI, LLMs, image and video generation models, and custom pipelines — connected through MCP and our agent network (KLAW). You don't select tools, manage APIs, or absorb model updates. The tool layer is maintained, upgraded, and optimized by our engineering team continuously. Your brief hits the platform; the right tools fire automatically.

ComfyUILLM modelsImage generationVideo generationAgentic agents (KLAW)MCP integrationsCustom pipelinesAPI layer
Data & Training screenshot
Brand Intelligence

The compounding advantage

Every job enriches your brand model. Performance data from VidMob and other sources flows back into the training layer — so Kartel learns what performs, what's on-brand, and what resonates with each audience segment. Brand data, governance rules, and usage patterns are encoded as custom training inputs. The result: outputs that get faster, more precise, and more distinctly yours with every engagement. This is the compounding moat that no one else in the market offers.

Custom brand modelsPerformance data loopsBrand accuracy trainingGovernance encodingUsage pattern learningSegment intelligenceContinuous improvementZero data leakage

How It Works

Start where you need to. Scale from there.

01

Submit a brief

A project, a campaign, performance data, or existing creative to update. Input at brand level, division level, product line, or campaign. As granular as you need.

02

We build the chain

Kartel's orchestration layer routes your brief through the right tools, the right talent, and the right workflows — built specifically for your brand.

03

Assets delivered

Brand-accurate creative across every channel and format. You review, direct, and select. We produce. Fast time-to-market, zero supply chain management on your side.

04

System learns

Performance data feeds back in. Brand intelligence compounds. Each job makes the next one faster, smarter, and more precisely yours.

Resources

Go deeper

OVERVIEW

The Kartel System: How It Works

A complete walkthrough of AI-powered creative production

Read now →
CASE STUDY

Fox Studios × Kartel: Masked Singer

AI creative pipelines for network entertainment

See the case study →
PLATFORM

The Creative Intelligence Platform

A tour of the three-layer system behind Kartel

Explore →
GUIDE

From Agency Model to AI Supply Chain

Why brands are replacing fragmented vendor relationships

Get the guide →
See more resources →

Ready to scale your creative?

Take the first step — start with one project